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Intelligent Customer Service Project for a City Commercial Bank

Customer Background

The bank's customer base is growing rapidly, leading to higher labor costs. Customer inquiries are simple and repetitive, and business processing efficiency is low. The bank urgently needed to renovate its portal website and integrate intelligent online customer service automation and smart analytics capabilities.


Solution
Ensure Traceability of Service Records

Service records are retained across the entire communication lifecycle, including call recordings, transcripts, and chat logs. These are permanently stored and traceable, with search and export capabilities to support downstream quality inspections and audits.

Cross-System Data Integration

Enables seamless integration with telephony systems, live chat, customer profiles, and ticketing systems. Customer service agents can view and access cross-platform data within a single interface, improving communication efficiency and service agility.

Service Digitalization

All service data is cleansed, categorized, and structured to serve as the foundation for report generation, intelligent quality inspection, and operational analytics—driving digital transformation across service functions.

Intelligent Service Routing

Inbound customer requests are intelligently routed to the most suitable agents or bots, optimizing resource allocation and enhancing customer satisfaction through timely and relevant service.

Results Achieved

85% savings in customer service costs: The perfect integration of online and robot customer service enables seamless switching between the two service models.

100% improvement in agent efficiency: Customer service understands customer inquiries through natural language processing, auto-generates responses, and pre-answers. Agents only need to send with a single click.

One-stop multi-channel user management: Supports full-channel access, including desktop websites, mobile websites, WeChat, apps, etc., with user feedback from all channels aggregated and managed on the intelligent customer service platform.

Data-driven insights to elevate customer service value: A wide range of analytical reports based on extensive user interaction data supports performance evaluation, operational decision-making, and the strategic positioning of the customer service function.


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