Provincial Rural Credit Union Marketing Platform
As the internet and mobile internet businesses of a provincial rural credit union expanded rapidly, the client recognized the need to build a unified digital marketing system. The goal was to support the full range of marketing activities, enabling real-time, precise targeting and campaign configuration for different customer segments, thereby facilitating acquisition, reactivation, and cross-marketing initiatives.
No centralized digital marketing platform
Limited real-time access to customer behavior data
Campaigns were fragmented across different channels, leading to redundant promotions
No unified campaign management system among local credit unions
Varying activity format preferences and scenario requirements across regions and departments
Targeted outreach based on customer lists filtered from databases or imported externally
Platform went live in November 2018, launching 20+ marketing campaigns in the initial phase; the “Lucky Draw” campaign alone reactivated 1 million dormant customers；
From November 2018 to October 2019, nearly 1,000 campaigns were executed, covering major departments and local credit union branches；
A comprehensive online digital marketing service system was established for the provincial rural credit network.