Guided by the vision of “Smart Banking and Digital Transformation,” the platform is designed to meet users’ diverse, differentiated, and personalized needs, enhancing the marketing and business development capabilities of financial institutions.
As the digital transformation of the banking sector accelerates, branch operations have shifted from transactional to marketing-oriented. Business development and marketing models are becoming more closely integrated with consumers’ daily lives, making mobile finance a key competitive arena for banks. To support this shift, mobile business development systems must become more refined, intelligent, and professional to meet growing customer demands for personalization and diversity. In response, GienTech has introduced an innovative “Mobile Business Development Platform + Plugin-Based Applications” model, leveraging cutting-edge mobile technology and development architecture via its Mobile Application Development Platform (MADP 3.0).
This platform, developed by GienTech using state-of-the-art mobile technologies and architecture principles, delivers a comprehensive and data-driven mobile business development solution. Embracing the concept of smart banking and digital transformation, it is built to accommodate diverse, tailored, and personalized user needs. It empowers financial institutions to improve customer management, business processing, marketing effectiveness, and operational efficiency.
The platform includes core features such as mobile gateway, H5 offline packages, push notifications, data synchronization, and analytics.
Application scenarios span across mobile marketing, field business development, mobile onboarding for individual and corporate customers, mobile card issuance, e-channel agreements, branch PADs, smart branch devices, on-site inspection, mobile loan origination, SME loan processing, and mobile credit services.
- Flexible and Dynamic Client Architecture
Supports native, H5, and mini program frameworks with over 20 functional components, including mobile gateway, push notifications, data sync, offline packages, and hotfix deployment. The client also enables front-end data collection and SDK-based integration with mobile apps and portals.
- Robust Mobile Development Platform
Provides a powerful front-end framework with support for numerous UI components, along with mobile middleware capabilities such as gateway services, publishing, push, synchronization, operations, WeChat integration, and file management. It also includes comprehensive back-end management features.
- Proven System Integration Capabilities
Enables seamless integration with CRM systems, marketing platforms, customer profiling engines, and various business applications. It is open to diverse FinTech scenarios and built on a highly elastic distributed architecture.