Breaking traditional marketing and management models to establish a unified bank-wide retail CRM platform.
Heavy Business PressureThe bank is under market pressure due to deposit attrition, customer migration in loan services, and shrinking profits from intermediary businesses.
Weak Marketing CapabilityBranches rely on single-channel marketing, lack strategic marketing support tools, and exhibit poor precision marketing capabilities.
Insufficient Operational StrengthBranches have underdeveloped management tools and frameworks, leading to suboptimal teller engagement and enthusiasm.
The CRM system is tailored for bank business managers, relationship managers, and branch supervisors. It integrates customer information management and service marketing into a unified platform. By consolidating data from business systems and channel platforms, the system builds a bank-wide shared customer information database, enabling a single customer view.
Customer-centric by design, the system implements a comprehensive evaluation mechanism to segment customers accurately. It identifies target customers from segmentation insights, uncovers opportunities within the existing customer base, formulates marketing strategies, and delivers differentiated services.
Ultimately, the solution enhances the quality and competitiveness of banking products and services, improves customer insights and risk management, eases the workload of relationship managers, and elevates overall customer relationship management.
- User-Level Support
The system supports all key roles across the bank, including business supervisors, relationship manager supervisors, relationship managers, wealth managers, lobby managers, and tellers.
- Channel Integration
Through a channel collaboration platform, the CRM system integrates all external service interfaces into a unified channel framework for the entire bank.
- Application Functionality
Core business functionalities are structured around customer management, marketing, service, customer operations, and business management support.
- Product Advantages
The product architecture employs secure, controllable, and transparent technologies across data, application, and presentation layers. At the data layer, it supports both open-source databases and domestic solutions such as DM (Dameng) Database, and has passed centralized system testing using Dameng.
- High Stability
Built on a distributed microservices architecture and decoupled front-end/back-end code design, the system achieves high throughput with low latency.
- High Scalability
Compatible with mainstream domestic cloud platforms such as Alibaba Cloud. If system performance hits a bottleneck, it can be horizontally scaled across servers to ensure efficient and stable operation.
