City Commercial Bank Smart Retail 2.0 – Intelligent Marketing Platform
The original version 1.0 of the marketing platform did not fully realize its marketing value, particularly in terms of channel collaboration. The bank expects to leverage the marketing middle platform to gain a new advantage in retail customer marketing by building a closed-loop collaborative marketing system across multiple departments, channels, and campaigns, thereby achieving online, diversified, visualized, and intelligent retail marketing.
- 01Insufficient marketing precision and inadequate end-to-end automated operation capabilities
- 02The existing marketing platform was unable to support diverse forms of marketing.
- 03Unable to carry out intelligent push for marketing.
To address the issue of insufficient marketing precision, comprehensively leverage target audience segmentation, customer profiling, audience analysis, marketing A/B testing, and ROI analysis to enhance precision in customer acquisition and segmented marketing capabilities.
· Relying on the marketing middle platform, the bank enhanced its customer acquisition and precision marketing capabilities through campaign operations and marketing services ；
· Achieved integration and collaboration with multiple marketing channels, improving the execution effectiveness of marketing channels；
· Enabled real-time marketing scenarios；