A digital marketing solution built around the entire customer lifecycle, helping financial institutions overcome online marketing and operational challenges to accelerate financial marketing performance.
Marketing and operations tools in most financial institutions are scattered across multiple systems and channel platforms, lacking an integrated approach to customer engagement and marketing strategy. The absence of a unified front-to-back personalized coordination reduces efficiency. There is an urgent need for an intelligent, configurable, and precise unified marketing operations platform to support hyper-personalized services, enhance operational efficiency and reliability, and drive customer acquisition and reactivation.
To help financial institutions address challenges in customer acquisition, precision marketing, and customer group management, GienTech has launched the "Marketing Booster" all-in-one digital marketing cloud platform. It offers full-lifecycle marketing solutions that resolve online marketing and operations pain points and accelerate financial marketing outcomes.
End-to-end services and functionalities – Covering marketing strategy development, campaign deployment, performance analysis, and post-campaign evaluation.
Quick deployment and user-friendly process – Delivered as a SaaS service with one-click activation. The platform features mature marketing templates, streamlined workflows, visual configuration, and monitoring tools. It can also integrate with professional marketing risk control platforms.
The platform serves marketing managers and teams in financial institutions. Its end users are institutional clients, with capabilities to integrate with partner merchants and third-party channel providers.
The platform connects with third-party benefits platforms to offer over a hundred types of incentives, including physical and virtual rewards, loyalty points, and digital red packets. It supports list-based marketing with tools for importing, receiving, and managing customer lists. Campaign-generated user data can be exported in one click.
It provides a rich library of campaign templates tailored to detailed marketing scenarios, with visual configuration capabilities to help financial institutions quickly launch marketing activities.
Supports integration with internal and external promotion channels for rapid deployment of campaigns and assets, including mobile banking promotions, SMS notifications, keyword-triggered replies, follow-up messages, and custom menu entries. External paid promotion channels can also be connected and managed to support comprehensive omnichannel marketing.
Supports integration with internal and external promotion channels for rapid deployment of campaigns and assets, including mobile banking promotions, SMS notifications, keyword-triggered replies, follow-up messages, and custom menu entries. External paid promotion channels can also be connected and managed to support comprehensive omnichannel marketing.
- Extensive Template Library – Easy to Deploy
With a vast collection of campaign templates, interactive formats, and content assets, users can quickly launch campaigns by configuring images, rules, copywriting, and rewards—all without additional development. Activities can be deployed instantly with one click.
- Multi-Dimensional Analytics – Effective Retrospective Evaluation
Supports visualized analytics across multiple data dimensions and channels, including campaign metrics, content performance, audience engagement, and form submissions. Real-time tracking of campaign views, participation, draws, wins, and sharing behavior enables user profiling and provides robust data insights for marketing strategy optimization.
- Omnichannel Distribution – Internal and External Coverage
Covers WeChat, app, and PC channels, and integrates seamlessly with external platforms via standard APIs. Enables precise audience targeting and efficient outreach. Marketing materials such as shareable links and QR codes can be generated with one click to enhance distribution efficiency.
- Cutting-Edge Technology – Powerful, Secure, and Stable
Built on a modern microservices architecture for enhanced performance and reliability. Integrated with professional data modeling and security platforms to prevent abuse and ensure stable operations. Supports private deployment for a secure and reliable marketing environment.
- Dedicated Operations Team – Targeted Delivery with Precision
GienTech’s digital marketing operations team offers full-stack support—from campaign planning, content operations, UI/UX design, technical development to activity execution. The team brings extensive hands-on experience to ensure smooth go-lives and deliver comprehensive digital operations support.
