Leveraging ORIGIEN Mobile Development Platform MADP 4.0, the bank built a next-generation mobile banking operation platform. This included modules such as customer segmentation management, content management, release management, and channel gateway setup. The solution introduced a front-end component library and unified UI standards, adopting a frontend-backend separation approach. Centered on the user experience and guided by a product-driven structure, the system embraced middle-platform thinking to enhance user interaction, improve retention, and support the transition to a traffic-oriented operation model.

Improved Development Efficiency: The use of mainstream frontend-backend decoupling saved integration time and boosted development efficiency. Native container development unified coding standards and supported a shared component ecosystem across the bank’s applications.

Enhanced Customer Acquisition: A new marketing campaign management module enabled fast publishing of promotional events. The mobile app, as the core battlefield, supported user acquisition and reactivation campaigns, coordinated with channel-based conversion efforts.

Increased Operational Conversion: A decoupled product-platform structure supported personalized marketing strategies. Functions such as product info maintenance, sales settings, and product shelf management enabled accurate mapping of user personas to marketing content, significantly improving conversion rates.

Operational Efficiency Gains: Centralized release management streamlined front-end microservice control, allowing urgent issues to be resolved through rapid deployments. This reduced release frequency and shortened the release cycle.

Enhanced Security Capabilities: A comprehensive security system covered infrastructure, network, and data layers. This ensured the security of the next-generation mobile banking platform, complied with regulations, and protected user data and assets—building a trusted digital banking experience.