ORIGIEN Next-Gen Digital Infrastructure
Distributed Core Banking System
Distributed Financial PaaS
Data Middle Platform
Digital Marketing
Risk & Compliance
Payment & Settlement
Channel Solutions
Credit Management
Transaction Banking
Open Banking
Digital Operation
QA Platform
AI Applications
Industry Solutions
GienTech´s Smart Marketing Empowerment Solution addresses key challenges across the marketing lifecycle, including sales strategy, promotional outreach, sales execution, after-sales service, and performance review. Leveraging our robust product portfolio and service capabilities, we help enterprises build a complete business loop, accumulate valuable data assets, and achieve precision marketing, operational efficiency, and sustainable growth.
With digital transformation accelerating and consumer behavior growing increasingly complex, industries such as FMCG, equipment manufacturing, and automotive urgently need to enhance their marketing efficiency and effectiveness to meet market demands and retain competitive advantage. However, despite recognizing the importance of strengthening marketing capabilities, enterprises continue to face several practical challenges:
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Data Silos and Fragmentation Limit Data Value
Data assets are scattered across isolated business systems, lacking effective integration and interconnection mechanisms. This makes it difficult to form an efficient, cohesive data flow. Without strong data support, enterprises struggle to gain timely insights into market trends and customer needs, compromising strategic and operational decision-making.
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Ineffective Promotional Campaigns
With diverse audience profiles on public platforms, marketing content lacking innovation and personalization often fails to effectively reach the intended target audience.
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Challenges in Differentiated Marketing
With intense brand homogenization, it becomes increasingly difficult to pinpoint optimal marketing moments and design and execute differentiated marketing campaigns.
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Poor Execution at Sales Terminals
Product display at retail terminals directly influences consumer purchasing decisions, and the professionalism of front-line sales staff has a direct impact on sales outcomes.
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Low Dealer Collaboration
Information asymmetry between brand owners and dealers—including market demand, campaign execution, and inventory—results in poor coordination due to the absence of efficient communication mechanisms.
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Disconnected Online and Offline Services
Disparities between digital platforms (e.g., websites and mobile apps) and physical store operations lead to inconsistent service experiences across channels, which undermines the brand image.
In the fast-moving consumer goods (FMCG) sector, our solution empowers two key business scenarios: private domain marketing and channel sales. In the private domain, we focus on enabling data-driven insights, personalized content delivery, private traffic conversion, and membership management—helping enterprises precisely reach their target audiences and efficiently retain and convert private domain traffic. In the channel sales domain, we enhance sales strategy formulation, channel collaboration, standardized sales execution, and dealer management. By integrating business data on top of existing digital infrastructure and leveraging AI and automation technologies, we drive a comprehensive upgrade of channel sales capabilities.
We also offer mature product solutions, a factory-style development model, and comprehensive system operation and maintenance services, providing strong support for enterprises’ intelligent digital transformation.
In the automotive industry, our integrated solution for vehicle sales and after-sales service covers the entire customer lifecycle—from awareness to repurchase. It delivers innovative services such as digital showrooms, intelligent customer service, and connected vehicle technology. Through B2B dealer enablement and B2C user value management, we help enhance user experience, increase customer stickiness, and optimize operational efficiency.
Our end-to-end solution provides tailored digital tools for vehicle users, OEMs, and dealers alike—ensuring seamless engagement throughout the customer journey.
Brand Exposure and Market Expansion | Ideal for new product launches, brand upgrades, and market expansion initiatives. Through integrated multi-channel marketing—including social media, content campaigns, and online-offline activities—we enable precise targeting of key audiences, enhance brand visibility and market penetration, and spark consumer interest to pave the way for conversion.
Boosting Purchase Intent and Conversion Rates | Applicable to e-commerce platforms, in-store promotions, and member-exclusive events. By swiftly deploying customized marketing mini-programs, businesses can enhance the shopping experience with limited-time offers and personalized recommendations, increasing purchase intent, shortening decision-making cycles, and driving fast transactions.
Agile Sales Strategies for Market Adaptability | Useful for responding to market fluctuations, strengthening product competitiveness, and enhancing promotional outcomes. By leveraging multidimensional data analysis and AI-assisted algorithms, we help design flexible, tailored sales strategies that boost product appeal and seize market opportunities.
Enhancing Terminal Execution Efficiency | For frontline sales scenarios, we enable enterprises to build intelligent multi-end work portals. This includes standardizing sales staff behavior, improving professional competencies, accelerating information flow, and strengthening data collection and analysis on terminal sales and competitors—empowering teams to drive performance and reduce operational costs.
Optimizing After-Sales Service for Efficiency and Cost Reduction | By implementing intelligent customer service systems, streamlining service workflows, and enhancing employee skills, enterprises can significantly lower after-sales costs, improve service efficiency, and increase customer satisfaction and loyalty.
We help enterprises standardize data interfaces and management protocols, improving the efficiency and quality of data collection. By connecting isolated data systems, we enable a seamless business data loop, providing reliable support for analysis and decision-making.
Through broad-based creative sourcing and collaboration with content creators, we deliver highly personalized marketing content that resonates with target customers and significantly boosts conversion rates. By cultivating brand-owned influencers, we reduce reliance on high-cost KOLs and achieve greater cost-efficiency.
Leveraging AI algorithms to forecast campaign performance and generate tailored sales strategy recommendations across channels and regions, we enable optimal marketing timing. One-click distribution of hyper-personalized marketing content ensures both efficiency and quality.
We assist enterprises in optimizing in-store merchandising layouts and enhancing the professionalism and skills of sales personnel—driving higher conversion rates, increased average transaction values, and improved sales per square foot.
We offer a unified dealer collaboration platform that integrates key business modules such as promotions, orders, inventory, logistics, discounts and rebates, and training. This ensures real-time information sharing and highly efficient operations.
Our solutions include smart appointment scheduling, resource allocation, remote diagnostics, and proactive after-sales support. We also build second-hand vehicle information platforms that provide history, appraisal reports, and more—facilitating used car transactions. In addition, we offer value-added services such as auto finance and insurance, expanding business scope and revenue streams.
Our R&D team continuously explores cutting-edge technologies to ensure that our solutions remain technologically advanced—delivering services that are efficient, intelligent, and secure.
We specialize in integrating data from diverse sources to enable seamless information flow and sharing across systems.
Having successfully served numerous industry-leading enterprises, we have earned the trust and recognition of our clients. Our rich practical experience allows us to deliver benchmark solutions across industries.
We offer end-to-end customized services—from needs assessment and solution design to implementation and maintenance—ensuring every solution is precisely aligned with the client’s real-world business requirements.
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01Full Lifecycle Support
We provide comprehensive services spanning consultation, solution design, system implementation, and operational support—accompanying clients throughout every stage of their digital transformation journey.
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02Quality Assurance
With rigorous project management and quality control frameworks, we ensure that all projects are delivered on time and to the highest standards.
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03Extensive Project Experience
With over a decade of experience in the automotive, equipment manufacturing, and FMCG industries, and through strategic partnerships with leading enterprises, we have accumulated numerous success stories. We are well-versed in industry best practices and commonly encountered challenges.
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ORIGIEN Next-Gen Digital Infrastructure
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Cloud-Native Distributed Core Banking System
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SDLC AI Agents
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