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                                	  Difficulties in executing precise, personalized marketing and intelligent campaign recommendations due to insufficient levels of automation and visualization in marketing planning and management. 
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                                	  Challenges in managing multichannel marketing coordination and controlling marketing fatigue, making it hard to implement multi-wave, diverse campaigns. 
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                                	  Inability to effectively evaluate marketing performance or close the marketing loop. 
GienTech’s Digital Marketing Platform is designed to serve financial institutions by enabling automated marketing and intelligent operations. The platform focuses on building four core capabilities: digital operations management, customer analysis and insights, omnichannel customer engagement, marketing automation, and closed-loop performance evaluation. This comprehensive solution helps institutions accelerate their digital transformation and enhance their marketing systems. The platform includes a full suite of digital marketing components, such as a customer management hub, customer profiling, marketing engine, automated modeling, decision engine, loyalty and rewards, and enterprise WeCom integration—delivering a truly end-to-end marketing platform.
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                                	Intelligent Decision-Making and Recommendations
                                    The platform incorporates decision-making rules for typical customer segments at different stages of the customer lifecycle, enabling marketers to identify and analyze key target groups. With configurable marketing rules and a powerful decision engine, personalized marketing strategies and recommendations can be delivered to customers based on their unique attributes. 
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                                	Visualized Marketing Workflow
                                    All marketing workflow design and channel configurations are executed via a visual interface, making it easier for marketers to manage and configure campaigns. This enables flexible, multichannel, and multi-wave marketing planning and execution. 
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                                	Low-Cost Channel Deployment
                                    The platform supports plug-and-play deployment for various marketing scenarios. It provides and updates marketing resources centrally, controls interaction logic between platform and channels, and only requires external channels to offer a publishing window and invoke standardized service APIs. This approach significantly reduces the complexity and cost of channel integration. 


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                                Online Digital Marketing Platform
                                A digital marketing solution built around the entire customer lifecycle, helping financial institutions overcome online marketing and operational challenges to accelerate financial marketing performance. Experience the Product
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                                Mobile Business Development Platform
                                Guided by the vision of “Smart Banking and Digital Transformation,” the platform is designed to meet users’ diverse, differentiated, and personalized needs, enhancing the marketing and business development capabilities of financial institutions. Experience the Product
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                                Next-Generation Insurance Sales Management System
                                Built on the core principles of "Low Coupling + Parameterization" to flexibly adapt to regulatory rule changes. Experience the Product
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                                Wealth Management System
                                Delivering more professional and comprehensive wealth services to clients, empowering financial institutions to establish full-fledged wealth management capabilities. Experience the Product
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                                Retail Customer Relationship Management System
                                Breaking traditional marketing and management models to establish a unified bank-wide retail CRM platform. Experience the Product

 ORIGIEN Next-Gen Digital Infrastructure
 ORIGIEN Next-Gen Digital Infrastructure Distributed Core Banking System
 Distributed Core Banking System Distributed Financial PaaS
 Distributed Financial PaaS Data Middle Platform
 Data Middle Platform Digital Marketing
 Digital Marketing Risk & Compliance
 Risk & Compliance Payment & Settlement
 Payment & Settlement Channel Solutions
 Channel Solutions Credit Management
 Credit Management Transaction Banking
 Transaction Banking Open Banking
 Open Banking Digital Operation
 Digital Operation QA Platform
 QA Platform AI Applications
 AI Applications Industry Solutions
 Industry Solutions





