ORIGIEN Next-Gen Digital Infrastructure
Distributed Core Banking System
Distributed Financial PaaS
Data Middle Platform
Digital Marketing
Risk & Compliance
Payment & Settlement
Channel Solutions
Credit Management
Transaction Banking
Open Banking
Digital Operation
QA Platform
AI Applications
Industry Solutions
As banks accelerate the development of digital channels, marketing scenarios have become increasingly diverse. Financial institutions must consolidate and analyze behavioral data from various touchpoints to reconstruct customer interaction scenarios, identify patterns of operation, map out access paths, and uncover behavioral characteristics. Understanding how customer behavior correlates with final transactions helps enhance marketing strategies and optimize business processes.
The Customer Behavior Analysis Platform is purpose-built to pinpoint, analyze, and engage customers based on their behavioral actions. It enables financial institutions to uncover behavioral patterns, identify high-precision marketing leads, prevent asset attrition, enhance campaign effectiveness, and support data-driven decision-making. The platform analyzes customer data across major digital channels such as mobile banking and WeChat banking, enabling personalized product and service recommendations based on user preferences and behaviors, thereby optimizing marketing strategies.
Core modules include Churn Analysis, Funnel Analysis, Customer Segmentation, Group Monitoring, Attribute Analysis, and Conversion Analysis. Each module works in synergy, cross-validating data for comprehensive insights.
-
Data Overview
Users can pin frequently used metrics and models to their personalized dashboard for convenient, real-time monitoring.
-
Customer Segmentation
Users can define customer segments based on attributes such as customer value, demographic data, and behavioral patterns.
-
Metric Analysis
Supports flexible configuration across dimensions such as attributes, events, and indicators, enabling trend tracking and correlation analysis.
-
Retention Analysis
Measures how many customers perform follow-up actions after an initial behavior, assessing product attractiveness and customer engagement.
-
Conversion Analysis
Analyzes conversion rates across various stages of customer behavior, from initial contact to final action, helping identify issues and uncover solutions.
-
Fund Inflows and Outflows
Tracks customers’ capital movement, including transaction counterparties and channels, to provide transparency into financial flows.
-
Behavioral Journey
Visualizes detailed behavioral paths and channel preferences, helping relationship managers better understand and engage with customers on-site.
-
Analytical Models
Built-in, scenario-based models offer rapid analysis and visualization of results, reducing dependency on analyst experience and ensuring comprehensive analysis paths.
-
Built-in Tracking Tools
Equipped with native event-tracking tools that integrate seamlessly with the platform, ensuring data collection is in place and actionable insights can be derived.
-
Data Integration
Supports the association of behavioral data with internal customer information, including assets, liabilities, products, and services—enabling unified, enterprise-wide analytics.
-
Online Digital Marketing Platform
A digital marketing solution built around the entire customer lifecycle, helping financial institutions overcome online marketing and operational challenges to accelerate financial marketing performance.
Experience the Product -
Mobile Business Development Platform
Guided by the vision of “Smart Banking and Digital Transformation,” the platform is designed to meet users’ diverse, differentiated, and personalized needs, enhancing the marketing and business development capabilities of financial institutions.
Experience the Product -
Next-Generation Insurance Sales Management System
Built on the core principles of "Low Coupling + Parameterization" to flexibly adapt to regulatory rule changes.
Experience the Product -
Customer Relationship Management System
Deeply aligned with banking business needs, this system leverages big data technologies to mine and analyze customer data, enabling precise identification of differentiated customer needs and facilitating precision marketing.
Experience the Product
