ORIGIEN Next-Gen Digital Infrastructure
Distributed Core Banking System
Distributed Financial PaaS
Data Middle Platform
Digital Marketing
Risk & Compliance
Payment & Settlement
Channel Solutions
Credit Management
Transaction Banking
Open Banking
Digital Operation
QA Platform
AI Applications
Industry Solutions
Marketing and operations tools in most financial institutions are scattered across multiple systems and channel platforms, lacking an integrated approach to customer engagement and marketing strategy. The absence of a unified front-to-back personalized coordination reduces efficiency. There is an urgent need for an intelligent, configurable, and precise unified marketing operations platform to support hyper-personalized services, enhance operational efficiency and reliability, and drive customer acquisition and reactivation.
To help financial institutions address challenges in customer acquisition, precision marketing, and customer group management, GienTech has launched the "Marketing Booster" all-in-one digital marketing cloud platform. It offers full-lifecycle marketing solutions that resolve online marketing and operations pain points and accelerate financial marketing outcomes.
End-to-end services and functionalities – Covering marketing strategy development, campaign deployment, performance analysis, and post-campaign evaluation.
Quick deployment and user-friendly process – Delivered as a SaaS service with one-click activation. The platform features mature marketing templates, streamlined workflows, visual configuration, and monitoring tools. It can also integrate with professional marketing risk control platforms.
The platform serves marketing managers and teams in financial institutions. Its end users are institutional clients, with capabilities to integrate with partner merchants and third-party channel providers.
Supports integration with both internal and external marketing channels such as WeChat, mobile banking, SMS, and third-party paid promotion platforms to enable omnichannel marketing.
With expert consulting and operations teams, the platform provides a full suite of services—from market research to capacity improvement—and supports content, event, and channel operations for one-stop digital marketing and operations.
Utilizes big data to track user behavior across channels and analyze performance. It integrates with advanced data modeling and security platforms to strengthen security and reliability.
Open APIs enable seamless access to promotion data, partner data, and campaign performance metrics, while facilitating interaction with internal banking data systems.
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The platform connects with third-party benefits platforms to offer over a hundred types of incentives, including physical and virtual rewards, loyalty points, and digital red packets. It supports list-based marketing with tools for importing, receiving, and managing customer lists. Campaign-generated user data can be exported in one click.
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It provides a rich library of campaign templates tailored to detailed marketing scenarios, with visual configuration capabilities to help financial institutions quickly launch marketing activities.
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Supports integration with internal and external promotion channels for rapid deployment of campaigns and assets, including mobile banking promotions, SMS notifications, keyword-triggered replies, follow-up messages, and custom menu entries. External paid promotion channels can also be connected and managed to support comprehensive omnichannel marketing.
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Supports integration with internal and external promotion channels for rapid deployment of campaigns and assets, including mobile banking promotions, SMS notifications, keyword-triggered replies, follow-up messages, and custom menu entries. External paid promotion channels can also be connected and managed to support comprehensive omnichannel marketing.
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Extensive Template Library – Easy to Deploy
With a vast collection of campaign templates, interactive formats, and content assets, users can quickly launch campaigns by configuring images, rules, copywriting, and rewards—all without additional development. Activities can be deployed instantly with one click.
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Multi-Dimensional Analytics – Effective Retrospective Evaluation
Supports visualized analytics across multiple data dimensions and channels, including campaign metrics, content performance, audience engagement, and form submissions. Real-time tracking of campaign views, participation, draws, wins, and sharing behavior enables user profiling and provides robust data insights for marketing strategy optimization.
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Omnichannel Distribution – Internal and External Coverage
Covers WeChat, app, and PC channels, and integrates seamlessly with external platforms via standard APIs. Enables precise audience targeting and efficient outreach. Marketing materials such as shareable links and QR codes can be generated with one click to enhance distribution efficiency.
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Cutting-Edge Technology – Powerful, Secure, and Stable
Built on a modern microservices architecture for enhanced performance and reliability. Integrated with professional data modeling and security platforms to prevent abuse and ensure stable operations. Supports private deployment for a secure and reliable marketing environment.
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Dedicated Operations Team – Targeted Delivery with Precision
GienTech’s digital marketing operations team offers full-stack support—from campaign planning, content operations, UI/UX design, technical development to activity execution. The team brings extensive hands-on experience to ensure smooth go-lives and deliver comprehensive digital operations support.
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Customer Relationship Management System
Deeply aligned with banking business needs, this system leverages big data technologies to mine and analyze customer data, enabling precise identification of differentiated customer needs and facilitating precision marketing.
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Wealth Management System
Delivering more professional and comprehensive wealth services to clients, empowering financial institutions to establish full-fledged wealth management capabilities.
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Corporate Customer Relationship Management
Unlock Customer Value, Target High-Potential Clients, and Maximize Existing Customer Engagement.
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