ORIGIEN Next-Gen Digital Infrastructure
Distributed Core Banking System
Distributed Financial PaaS
Data Middle Platform
Digital Marketing
Risk & Compliance
Payment & Settlement
Channel Solutions
Credit Management
Transaction Banking
Open Banking
Digital Operation
QA Platform
AI Applications
Industry Solutions“Happiness+” Project for a Nationwide Commercial Bank
As part of the bank’s new three-year strategic plan and its directive on high-quality retail transformation, the retail banking department proposed the creation of a “Happiness+” Club—an online senior service ecosystem. Targeting outbound finance, seniors, and women as the three core customer segments, the initiative aims to drive customer acquisition, conversion, and value enhancement through integrated operations. The Happiness+ platform focuses specifically on providing comprehensive elderly services to middle-aged and senior customers.
The Happiness+ Club system was built using MADP 4.0 with a frontend-backend decoupled architecture, structured into three layers: frontend pages, middleware, and backend services. The H5 frontend is independently deployed and integrated with environments such as the mobile banking app and WeChat Banking, enabling one set of code and pages to support multi-channel access. Development adhered to enterprise-grade architecture and data standards, incorporating unified identity authentication and a content management platform. The system is also connected to a behavioral analytics engine for user behavior tracking and data analysis.
1.The “Happiness+” Club has delivered comprehensive services to senior users. Through multi-channel promotion, the platform successfully attracted and retained a growing pool of target elderly customers.
2.Continuous engagement has enhanced brand awareness and trust, driving progressive customer conversion—from users to clients and eventually to high-net-worth individuals.
中电金信鲸Bot RPA是一款面向金融行业客户的机器人流程自动化的开发平台。
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鲸Bot设计器
鲸Bot设计器集成了浏览器自动化组件，office办公自动化组件，数据库组件，文件处理组件、邮件组件等多种类型组件，通过全栈自动识别技术，自动识别目标元素，使开发过程所见即所得，降低了RPA开发门槛，让业务人员也可以方便地进行业务流程的开发。
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鲸Bot机器人
通过手动执行、定时执行、控制台远程调用的方式运行自动化流程，配合控制台对外提供API接口，供外部程序调用。通过特有的视觉反馈技术提供统一的异常处理机制，极大降低开发和运维成本，让RPA流程运行更加稳定，而解决金融行业因技术人员产能不足难以支持其业务发展的问题。
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