Creative Marketing Content Platform Project for an FMCG Company _Typical Cases

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Creative Marketing Content Platform Project for an FMCG Company

Project Background

Amid intensifying competition, diversified brand communication channels, and growing consumer demand for personalized experiences, the client sought not only to deliver quality products and services but also to enhance its brand through tailored content strategies that would increase engagement and strengthen consumer loyalty.

Business Challenges

01
Lack of Creativity in Marketing Content
Conventional thinking hindered content innovation, and the absence of a creativity-stimulating mechanism resulted in generic, uninspiring marketing materials.
02
Over-Reliance on Top Influencers
Heavy dependence on a few high-profile KOLs increased risk, inflated costs, and diluted the brand's self-driven communication and resilience.

Solution

Creative Collection with AI Support Brand Ambassador Discovery & Development

Creative Collection with AI Support

We leveraged web technologies to gather brand-related pain points, customer stories, and key selling points. AI was used to generate story scripts, while an open creative platform helped inspire fresh ideas and ensure content resonated with target audiences.

Brand Ambassador Discovery & Development

Potential micro- and mid-tier influencers were identified across major social platforms. With structured training, they were transformed into a cost-effective, scalable network of brand ambassadors for wide-reaching promotion.

Results

Over 1 million creative prompts collected and categorized by AI, fueling the content team’s inspiration bank;
100+ AI-generated marketing story scripts with strong platform performance;
100+ brand influencers trained, cutting costs by 50% while maintaining campaign effectiveness.

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Creative Marketing Content Platform Project for an FMCG Company

中电金信鲸Bot RPA是一款面向金融行业客户的机器人流程自动化的开发平台。