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Industry SolutionsIn-Store Promoter Management Project for an FMCG Giant
As a leading FMCG enterprise, the client faced low digitalization in offline store operations, hindering rapid integration between online and offline channels. This project was initiated to establish a digital management system for guiding daily sales activities of in-store promoters across direct sales outlets in China—empowering business growth through a unified online-offline ecosystem.
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01Limited and inefficient personnel oversight
With a large number of promoters, including many third-party staff, reliance on physical store visits by managers was inefficient and ineffective.
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02Weak execution of merchandising standards
Display guidelines were communicated manually without a structured enforcement or inspection mechanism, compromising brand consistency.
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03Delays in sales reporting
Sales data had to be reported manually through multiple layers, resulting in delayed and incomplete information for headquarters.
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04Low training efficiency and coverage
High turnover among promoters and costly, lengthy training cycles made it difficult to ensure sustained skill development.
Promoters must check in with GPS and photo verification; flexible scheduling and approval flows improved management efficiency.
Headquarters dispatches merchandising tasks centrally; promoters complete and submit via photo uploads.
Daily sales are submitted by promoters and automatically compiled into multi-dimensional reports.
Courses and assessments are pushed centrally; managers track progress in real time.
40% improvement in promoter work efficiency;
15% increase in store sales;
30% boost in customer satisfaction;
99% training pass rate achieved.
中电金信鲸Bot RPA是一款面向金融行业客户的机器人流程自动化的开发平台。
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鲸Bot设计器
鲸Bot设计器集成了浏览器自动化组件，office办公自动化组件，数据库组件，文件处理组件、邮件组件等多种类型组件，通过全栈自动识别技术，自动识别目标元素，使开发过程所见即所得，降低了RPA开发门槛，让业务人员也可以方便地进行业务流程的开发。
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鲸Bot机器人
通过手动执行、定时执行、控制台远程调用的方式运行自动化流程，配合控制台对外提供API接口，供外部程序调用。通过特有的视觉反馈技术提供统一的异常处理机制，极大降低开发和运维成本，让RPA流程运行更加稳定，而解决金融行业因技术人员产能不足难以支持其业务发展的问题。
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