GienTech provided the client with consulting and solution design services for its brand APP. Centered on the brand APP, the solution enabled full-process integration of the online after-sales market, enhancing customer experience and strengthening brand awareness. By implementing comprehensive customer information management and leveraging a Customer Data Platform (CDP), the solution delivered new operational capabilities in marketing, unified analytics, and customer engagement.

Achieved through the Brand APP:

• Car Purchase Services: Offering brand selection, VR display, online configuration, door-to-door test drives, online financing, and digital contract signing；

• Car Usage Services: Providing vehicle status, lock/unlock, car locating, electronic fence, charging management, health reports, and digital keys；

• Car Maintenance Services: Providing maintenance reservations, door-to-door pickup, transparent workshop services, online payment, vehicle pickup and delivery, and service reviews；

• Community Services: Providing brand IP events, news and updates, trending communities, and user co-creation initiatives；

• Car Selling Services: Provide vehicle inspection, valuation and pricing, vehicle warehousing, vehicle certification, vehicle showcasing, vehicle sales, and auctions.

Brand Influence Enhancement: Integrating all resources to expand impact, strengthen brand appeal, and increase driving force.

Ecosystem Integration: Integration of official website/mini programs/WeChat official accounts/APPs; integration of vertical media/third-party channels; integration of cross-industry ecosystem partners.

Data Accumulation and Application: By building a CDP to integrate customer and vehicle data, eliminate data silos and business barriers, and consolidate online data for unified innovative applications and operating models.

Main Business Digitalization: Increase online customer touchpoints, enable B2B/B2C marketing models, digitize the entire sales and after-sales process, and enhance transparency in the aftermarket.