Smart Customer Service Project for a Provincial Rural Credit Union
The client´s original customer service system was separated from the lending system, resulting in high call misrouting rates and limited service channels (only voice). The outdated architecture hindered integration with other media channels and restricted online service expansion.
GienTech developed a smart customer service system that unified the client´s phone banking and credit/debit business, significantly reducing misrouted calls and greatly lowering labor and communication costs.
The project replaced and rebuilt the legacy phone banking and credit card voice service systems with an integrated multimedia solution including voice, text, and video over internet technologies.
By introducing "face-to-face, full-function, teller-like" video banking services through smart video interaction, the system met the offline financial service needs of remote villages and communities.
Smart bots helped reduce manual workload and improved operational efficiency.

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