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Home / Case / Provincial Rural Credit Union Marketing Platform

Provincial Rural Credit Union Marketing Platform

Client Background

As the internet and mobile internet businesses of a provincial rural credit union expanded rapidly, the client recognized the need to build a unified digital marketing system. The goal was to support the full range of marketing activities, enabling real-time, precise targeting and campaign configuration for different customer segments, thereby facilitating acquisition, reactivation, and cross-marketing initiatives.


Business Challenges
  • No centralized digital marketing platform

  • Limited real-time access to customer behavior data

  • Campaigns were fragmented across different channels, leading to redundant promotions

  • No unified campaign management system among local credit unions

  • Varying activity format preferences and scenario requirements across regions and departments

Solution
List-Based Marketing

Targeted outreach based on customer lists filtered from databases or imported externally

Scenario-Based Marketing

Applied to campaigns such as product applications, surveys, service bookings, and quizzes—where the target audience is not predefined

Event-Triggered Marketing

Activities initiated based on user actions like scanning QR codes, logging in, or registering

Results Achieved

Platform went live in November 2018, launching 20+ marketing campaigns in the initial phase; the “Lucky Draw” campaign alone reactivated 1 million dormant customers;

From November 2018 to October 2019, nearly 1,000 campaigns were executed, covering major departments and local credit union branches;

A comprehensive online digital marketing service system was established for the provincial rural credit network.


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