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Home / Case / A city merchant bank's big retail transformation consultancy

A city merchant bank's big retail transformation consultancy

Case Background

A city merchant bank insisted on the transformation direction of "refinement, digitalization and big retail" in recent years, made full use of the results of "digitalization", and launched a "big retail" transformation project based on the initial establishment of a big data platform. The bank has made full use of its "digitalization" achievements and based on the initial establishment of a big data platform, launched a "big retail" transformation project, introducing the experience of leading peer systems and focusing on upgrading the big retail system from both the business and system sides.

Drawing on the excellent practical experience of leading domestic peers in big retail organizational structure, the bank proposed optimization measures one by one, taking into account the current situation in customer operation, product management, service reach, digital marketing, business operation and technology empowerment, and finally concluded a set of leading, reasonable and efficient restructuring proposals for big retail organizational structure suitable for the long-term development of big retail business.
Consulting results

Optimization of the organizational structure, business process planning and management system construction for the head office, branches and network, and promotion of customer management refinement and marketing precision, digitalization and integration.

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