ORIGIEN Next-Gen Digital Infrastructure
Distributed Core Banking System
Distributed Financial PaaS
Data Middle Platform
Digital Marketing
Risk & Compliance
Payment & Settlement
Channel Solutions
Credit Management
Transaction Banking
Open Banking
Digital Operation
QA Platform
AI Applications
Industry SolutionsCity Commercial Bank Smart Retail 2.0 – Intelligent Marketing Platform
The original version 1.0 of the marketing platform did not fully realize its marketing value, particularly in terms of channel collaboration. The bank expects to leverage the marketing middle platform to gain a new advantage in retail customer marketing by building a closed-loop collaborative marketing system across multiple departments, channels, and campaigns, thereby achieving online, diversified, visualized, and intelligent retail marketing.
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01Insufficient marketing precision and inadequate end-to-end automated operation capabilities
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02The existing marketing platform was unable to support diverse forms of marketing.
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03Unable to carry out intelligent push for marketing.
To address the issue of insufficient marketing precision, comprehensively leverage target audience segmentation, customer profiling, audience analysis, marketing A/B testing, and ROI analysis to enhance precision in customer acquisition and segmented marketing capabilities.
To address the insufficient automation in marketing operations, the solution strengthens capabilities in automated lead capture, automated campaign delivery, and automated distribution of marketing benefits.
Through comprehensive marketing planning and design, marketing campaigns are effectively implemented across multiple channels.
To address the insufficient intelligent push capability in marketing, the solution integrates with artificial intelligence platforms, introduces machine learning–based lead generation results, and leverages the product’s marketing decision engine to enhance marketing intelligence.
· Relying on the marketing middle platform, the bank enhanced its customer acquisition and precision marketing capabilities through campaign operations and marketing services ；
· Achieved integration and collaboration with multiple marketing channels, improving the execution effectiveness of marketing channels；
· Enabled real-time marketing scenarios；
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Online Digital Marketing Platform
A digital marketing solution built around the entire customer lifecycle, helping financial institutions overcome online marketing and operational challenges to accelerate financial marketing performance.
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Mobile Business Development Platform
Guided by the vision of “Smart Banking and Digital Transformation,” the platform is designed to meet users’ diverse, differentiated, and personalized needs, enhancing the marketing and business development capabilities of financial institutions.
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Customer Relationship Management System
Deeply aligned with banking business needs, this system leverages big data technologies to mine and analyze customer data, enabling precise identification of differentiated customer needs and facilitating precision marketing.
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