Recently, GienTech, a digital transformation specialist, announced its collaboration with The Bank of East Asia (“BEA” or the “Bank”) to jointly develop a new Customer Relationship Management (CRM) solution. The initiative aims to deliver an upgraded, seamless wealth management experience for the Bank’s customers.

Leveraging Origien, its financial-grade digital foundation platform, together with nearly three decades of industry expertise, GienTech will work with BEA to build a new CRM solution that enhances key performance indicator (KPI) management and sales process management, unlocks deeper customer insights, and enables more efficient data-driven decision-making. The solution will further support BEA’s OneBank strategy, accelerating the digitalization and automation of business operations and expanding cross-border business capabilities.

Founded in Hong Kong in 1918, BEA is a leading financial services group with approximately 130 outlets worldwide, offering a full range of corporate banking, personal banking, wealth management, and investment services. The Bank has embarked on a comprehensive digital transformation journey and launched its OneBank strategy in 2022, with the goal of delivering a consistent, high-quality, and seamless banking experience across its global network.

Prior to this collaboration, GienTech had already been a long-term partner of The Bank of East Asia (China) Limited (“BEA China”), providing IT consulting services in support of its digital transformation initiatives and core banking system development.

Mr. Stephen Leung, Group Chief Information Officer, General Manager, and Head of Technology and Productivity Division of BEA, commented:

“As a leading Hong Kong financial services group, BEA is committed to delivering seamless cross-border banking services to our customers. Our CRM collaboration with GienTech is one of the key initiatives supporting the implementation of our OneBank strategy. We will continue to explore new partnership opportunities to provide convenient banking services in an increasingly connected digital world.”

Ms. Sandy Zhu, General Manager of GienTech’s Hong Kong and Macau Business Unit, added:

“Like BEA, we firmly believe that innovation and collaboration are critical to building FinTech solutions that enhance customer service and drive business growth. This partnership not only supports BEA’s OneBank strategy, but also strengthens GienTech’s capabilities in the Hong Kong and Macau markets, enabling us to better serve banks and financial institutions across Hong Kong and the Greater Bay Area.”

With strong technological capabilities, a global delivery footprint, and extensive overseas market experience, GienTech has been deeply rooted in the Hong Kong and Macau markets for over 15 years, with overseas operations spanning Japan, Singapore, and Malaysia. Through long-term partnerships with a broad range of clients, GienTech has earned sustained trust and recognition. Looking ahead, the company will continue to build its overseas brand presence and expand international markets, striving to become a key enabler of global digital transformation.