ORIGIEN Next-Gen Digital Infrastructure
Distributed Core Banking System
Distributed Financial PaaS
Data Middle Platform
Digital Marketing
Risk & Compliance
Payment & Settlement
Channel Solutions
Credit Management
Transaction Banking
Open Banking
Digital Operation
QA Platform
AI Applications
Industry Solutions
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Heavy Business PressureThe bank is under market pressure due to deposit attrition, customer migration in loan services, and shrinking profits from intermediary businesses.
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Weak Marketing CapabilityBranches rely on single-channel marketing, lack strategic marketing support tools, and exhibit poor precision marketing capabilities.
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Insufficient Operational StrengthBranches have underdeveloped management tools and frameworks, leading to suboptimal teller engagement and enthusiasm.
The CRM system is tailored for bank business managers, relationship managers, and branch supervisors. It integrates customer information management and service marketing into a unified platform. By consolidating data from business systems and channel platforms, the system builds a bank-wide shared customer information database, enabling a single customer view.
Customer-centric by design, the system implements a comprehensive evaluation mechanism to segment customers accurately. It identifies target customers from segmentation insights, uncovers opportunities within the existing customer base, formulates marketing strategies, and delivers differentiated services.
Ultimately, the solution enhances the quality and competitiveness of banking products and services, improves customer insights and risk management, eases the workload of relationship managers, and elevates overall customer relationship management.
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User-Level Support
The system supports all key roles across the bank, including business supervisors, relationship manager supervisors, relationship managers, wealth managers, lobby managers, and tellers.
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Channel Integration
Through a channel collaboration platform, the CRM system integrates all external service interfaces into a unified channel framework for the entire bank.
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Application Functionality
Core business functionalities are structured around customer management, marketing, service, customer operations, and business management support.
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Product Advantages
The product architecture employs secure, controllable, and transparent technologies across data, application, and presentation layers. At the data layer, it supports both open-source databases and domestic solutions such as DM (Dameng) Database, and has passed centralized system testing using Dameng.
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High Stability
Built on a distributed microservices architecture and decoupled front-end/back-end code design, the system achieves high throughput with low latency.
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High Scalability
Compatible with mainstream domestic cloud platforms such as Alibaba Cloud. If system performance hits a bottleneck, it can be horizontally scaled across servers to ensure efficient and stable operation.
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Online Digital Marketing Platform
A digital marketing solution built around the entire customer lifecycle, helping financial institutions overcome online marketing and operational challenges to accelerate financial marketing performance.
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Customer Relationship Management System
Deeply aligned with banking business needs, this system leverages big data technologies to mine and analyze customer data, enabling precise identification of differentiated customer needs and facilitating precision marketing.
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Wealth Management System
Delivering more professional and comprehensive wealth services to clients, empowering financial institutions to establish full-fledged wealth management capabilities.
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Corporate Customer Relationship Management
Unlock Customer Value, Target High-Potential Clients, and Maximize Existing Customer Engagement.
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