Given the rapid integration of mobile finance into people's daily work and life, convenience and speed have become the basic requirements for financial services, and the traditional bank branches fail to meet the needs of branch transformation. Thus, a city commercial bank focuses on the implementation of digital transformation and plans to construct new financial ecological branches. Combining its own characteristics with the requirements of systematic transformation of branches, the bank further optimizes business processing and improves customer experience. It replaces human services with intelligent equipment and integrates financial services with customers' life scenes by offering quick, convenient, effective financial services.
The new financial ecological branch project for this city commercial bank involves overall management of branch construction, space design and transformation, multimedia system construction, application scenario integration, installation of smart devices and props for specific scenarios, decoration and other work.
Supported by the overall solution of GienTech, the project was delivered on schedule. After a period of operation, it has improved the branch's abilities in attracting and retaining customers, targeted marketing service, portable mobile service, and online/offline linkage. It has optimized the branch image and customer experience, comprehensively accelerated the transformation of hall marketing, reduced costs and increased benefits of branch construction.
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