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Seer Intelligent Tagging and Portrait Platform

Smarter Customer Profiling for Banks — Enabling Precision Marketing and Risk Management

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Product/Solution Overview

The Seer Tagging and Portrait Platform by GienTech empowers financial institutions with intelligent tagging and multidimensional customer profiling capabilities. Driving decision-making, process, product, and growth, it delivers deep customer insights to support precision marketing, efficient operations, and agile innovation.

Business Value
  • Maximize Marketing ROI: Precisely target the right customer segments and execute personalized strategies to increase conversion rates and optimize marketing spend.
  • Reduce Operational Costs: Automate customer management workflows to reduce manual workload, enhance operational efficiency, and achieve granular management.
  • Enhance Risk Control: Identify risks through multidimensional profiling and enable real-time risk alerts to manage credit exposure and ensure sustainable growth.
  • Accelerate Business Innovation: Detect emerging needs and market opportunities to fuel product and service upgrades, sharpening competitive edge.
Core Capabilities
Features:

  • Tag Lifecycle Management: Custom rule configuration
    Automated updates
    Quality monitoring
    Version control
  • Smart Profiling: Multidimensional profile generation
    Behavioural analysis
    Real-time profile updates
    Profile effectiveness tracking
  • Intelligent Segmentation & Targeting: Flexible segmentation and targeting
    Intelligent suggestions for segmentation rule
    Segmentation analysis
    Cross-segment insights
  • Tag Data Governance: Centralized management
    Categorization and search
    Permission controls
    Usage tracking
  • Tag Model Development: Online tagging rule development
    Model iteration validation
    Tag lineage analysis
    Tag evaluation metrics
  • Tag Service API: Tag query services
    Segmentation services
    Profiling analysis services
    Real-time computation services
Key Advantages
Extract and integrate diverse customer data—demographics, behavior, transactions, and social networks—to build holistic customer profiles.
Power smarter business decisions with intelligent tags and analytics, streamlining processes and improving accuracy.
Uncover unmet needs, discover new business scenarios, and provide a data-backed foundation for continuous product evolution.
Support the entire marketing lifecycle with real-time campaign performance monitoring, customer segmentation, and strategy optimization.
Built with machine learning and big data capabilities to process massive datasets in real time with high accuracy.
Adheres to strict data privacy standards with granular access control and robust audit mechanisms to ensure compliance
City Commercial Bank
Nationwide Joint-Stock Bank
Leading State-Owned Bank
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