Product/Solution Overview
The Seer Tagging and Portrait Platform by GienTech empowers financial institutions with intelligent tagging and multidimensional customer profiling capabilities. Driving decision-making, process, product, and growth, it delivers deep customer insights to support precision marketing, efficient operations, and agile innovation.
Business Value
- Maximize Marketing ROI: Precisely target the right customer segments and execute personalized strategies to increase conversion rates and optimize marketing spend.
- Reduce Operational Costs: Automate customer management workflows to reduce manual workload, enhance operational efficiency, and achieve granular management.
- Enhance Risk Control: Identify risks through multidimensional profiling and enable real-time risk alerts to manage credit exposure and ensure sustainable growth.
- Accelerate Business Innovation: Detect emerging needs and market opportunities to fuel product and service upgrades, sharpening competitive edge.
Core Capabilities
Features:
- Tag Lifecycle Management: Custom rule configuration
Automated updates
Quality monitoring
Version control - Smart Profiling: Multidimensional profile generation
Behavioural analysis
Real-time profile updates
Profile effectiveness tracking - Intelligent Segmentation & Targeting: Flexible segmentation and targeting
Intelligent suggestions for segmentation rule
Segmentation analysis
Cross-segment insights - Tag Data Governance: Centralized management
Categorization and search
Permission controls
Usage tracking - Tag Model Development: Online tagging rule development
Model iteration validation
Tag lineage analysis
Tag evaluation metrics - Tag Service API: Tag query services
Segmentation services
Profiling analysis services
Real-time computation services
Key Advantages
-
Extract and integrate diverse customer data—demographics, behavior, transactions, and social networks—to build holistic customer profiles. -
Power smarter business decisions with intelligent tags and analytics, streamlining processes and improving accuracy. -
Uncover unmet needs, discover new business scenarios, and provide a data-backed foundation for continuous product evolution. -
Support the entire marketing lifecycle with real-time campaign performance monitoring, customer segmentation, and strategy optimization. -
Built with machine learning and big data capabilities to process massive datasets in real time with high accuracy. -
Adheres to strict data privacy standards with granular access control and robust audit mechanisms to ensure compliance
City Commercial Bank
Nationwide Joint-Stock Bank
Leading State-Owned Bank
