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Home / Case / Data application and precision marketing for a city bank

Data application and precision marketing for a city bank

Case Background

In the context of the bank-wide digital transformation, a city merchant bank launched a data analytics-initiated precision marketing project, aiming to gain insights into the current status of operations, customers, products and channels through data, so as to formulate precise marketing strategies and implement data-driven strategies in a solid and steady manner.

To build a data innovation business model that connects the technology and business departments, to support business operation analysis needs, customer segment operation needs, product marketing needs, etc. through efficient cooperation, and to propose accurate marketing solutions with data drive.
Consulting Results

Combined with the bank's business needs, we provided retail business analysis, merchant lifecycle management, credit card event marketing, credit card sleeper promotion and other solutions in terms of business insight, customer analysis and strategy development.

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