Data application and precision marketing for a city bank
In the context of the bank-wide digital transformation, a city merchant bank launched a data analytics-initiated precision marketing project, aiming to gain insights into the current status of operations, customers, products and channels through data, so as to formulate precise marketing strategies and implement data-driven strategies in a solid and steady manner.
Combined with the bank's business needs, we provided retail business analysis, merchant lifecycle management, credit card event marketing, credit card sleeper promotion and other solutions in terms of business insight, customer analysis and strategy development.
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