Leading State-Owned Bank
Challenge
Needed to identify high-net-worth individuals and at-risk clients
Solution
Build a multidimensional customer profiling system
Deploy intelligent audience segmentation models
Establish real-time monitoring mechanisms
Provide personalized marketing recommendations
Deploy intelligent audience segmentation models
Establish real-time monitoring mechanisms
Provide personalized marketing recommendations
Outcome
+40% marketing conversion
85% accuracy in churn prediction
+50% operational efficiency
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